Quantitative tracking research is a key requirement of many organisations to track the awareness, perception and usage performance of their brands. However, over time, trackers can become stale.

The insights agency had built a strong reputation in this area of research and were proud of their ability to seamlessly take on studies from incumbent suppliers, enhancing them for greater usability and value. Clients can be reluctant to move their tracking because of the potential impact on data trends. 

We designed and executed a campaign entitled “Make the switch” to promote the agency’s expertise in being able to handle the transition of a tracking project and improve it.

We launched organic and paid LinkedIn campaigns featuring carousel-style posts that showcased various advantages of our approach, guiding prospects to a landing page with detailed information about our process, key strengths, and a talking head video. Additionally, we executed an email campaign and invited prospects to a brand tracking webinar that demonstrated our process and introduced some innovative tracking capabilities. Lastly, we refreshed the brand tracking credentials deck, gathered testimonials about our tracking services, and developed additional case studies for the sales team.