The insights agency had been in operation for around 10 years, was of medium size and enjoyed a decent reputation in the marketplace. But they did not have a very distinct brand identity or proposition to the market, no formal marketing, no social proof and the website was just a short online brochure.

I conducted customer research and used the insights to facilitate a brand workshop with the leadership team where we identified the company’s mission, unique proposition to the market, defining characteristics and values. I commissioned a design agency to build out an identity and a range of assets including a newly revamped website that was more distinctive and clearly demonstrated their niche area of expertise within global healthcare insights consulting.  

The brand guidelines, along with essential sales messages and credentials, were stored on an intranet that I co-developed. Training was provided to all new employees to ensure that both internal and external communications remained consistent across sales, digital, and traditional marketing channels.

As the business grew, I continued to evolve the brand proposition and positioning with the leadership team so that it remained relevant in the marketplace. We also continued to run regular customer and competitor surveys, including an end-of-project survey to ensure we were maintaining a high quality service and giving clients a great customer experience.